Brief:

Persona Pro was launched as a strategic B2B growth initiative for Persona Nutrition, designed to operationalize practitioner-led personalization at scale. As the product designer, I partnered directly with the VP of Business Development to define the product vision and build the platform from the ground up, aligning clinical workflows, customization logic, and brand trust to support real-world adoption. 

The resulting experience enabled rapid enterprise partnerships, including a contract with SignatureMD (serving 500+ concierge physician practices), integration with City Fitness, and onboarding of 50+ independent wellness practices. By translating complex personalization into an intuitive practitioner interface, Persona Pro established a scalable professional channel, expanded recurring revenue opportunities, and positioned Persona as a credible clinical-grade solution in the practitioner ecosystem.